We followed the premium model, where everyone could access for free and store pet records, but for extra features, like Pet timeline, weight and cost management, there would be an extra fee.
Branding and Identity
It was definitely one of the most immersive projects I've been involved. I went out of my comfort zone (UX/ UI) and created our Logo and entire visual identity.
There were two specific challenges with designing for PetSnap:
1) The first one, was that at the same style and features that we were building for the Hybrid App, we'd have to utilize for the responsive platform, which kind of restricted our options.
2) The second one, was that due to lack of resources and the need to get early to the market, we became tied to a design structure decided very early on, when the scope was not finalized yet.